Contrast, repetition, alignment and proximity analysis of Candyfloss by Jacqueline Wilson

Earlier on in my research, I looked at a lot of already existing story books. To have relevance to the book I am designing I have chosen fiction books.

Candyfloss by Jaqueline Wilson:

Front cover

The first thing I chose to label was contrast. Number one looks at the constrast in size of the authors name and the subheading. Obviously the authors name is going to be one of the larger pieces of text because they want their name to be known. Number two looks at the contrast between the red and white decorative circles as they stand considering their size. Number three highlights the contrast between the characters pale face and her red cheeks, this gives a bit of variation and makes the illustration more interesting. Number four shows contrast between the colours as it is such a colourful front cover. Number five highlights the paleness of her hair compared to the bright orange background, this makes the character stand out more even though the surrounding illustrations are brighter than her. Number six shows the contrasts between the koala bear on her top, the actual koala bear is yellow and it's nose is purple, these are complementary colours also. Number seven shows two contrasts: differents in size and difference in typefaces. The 'Illustrated By' text is a sans serif font and the 'Nick Sharratt' text is serif. All the rest of the font on the front cover is sans serif apart from the illustrators name.

Next I looked at repetition. Number one shows that the gold decoration is used all over the front cover. It's used to outline and to fill text and shapes. Number two highlights the repetitiveness of the decorative circles. Number 3 shows the repetition of the colour pink, I think this is because the book is called Candyfloss and candyfloss is usually pink. And number four shows the repetition of the colour red. Although it is a bright and colourful there are lots of different colours going on, it actually works quite well and would be eyecatching to the target audience.

The third thing I looked at was alignment. Number 1 shows thetop and bottom alignment of the authors name. Number 2 is the centre alignment and as you can see it goes almost straight through the characters eye and body. Number 3 and 4 shows that everything is in line on each side.

The final thing I looked at was proximity. All the pieces of text that are in close proximity should be read together. As you can see I have highlighted all the different pieces of text that are in close proximity and that your eyes would naturally read together.



























Back Cover

Again, I looked at contrast. As it's such a colourful book there are many contrasts between the colours but I only labelled a few. Number one shows the contrast between the pink and the blue. Number two shows the same contrast but in a different area, and number 3 shows the use of contrasting complementary colours purple and yellow, which are used more frequently on the back than the front. Number 4 highlights another colour contrast between the red and the pink. And number five shows a difference in the size of decorative cirlcles on the cover.

Then I looked at repetition. Number one highlights the repetition of the decorative circles used all over the cover. Number two shows the repetition of the complementary colours purple and yellow. Number three and four show the repetition of the colours pink and blue. And finally, number five shows the repetition of the stars.

Next I looked at alignment. Number 1 is the centre line, and as you can see it goes straight down the middle star. Number two and five shows the top and bottom alignment of the illustration. Number three and four show the right and left alignment and as you can see everything is in line.

Finally, I looked at proximity. As you can see there wasn't that much information on the back cover, but I highlighted the pieces of text that were in close proximity and should be read together.


























Left flap

First, I looked at contrast. Number one is the contrast between the two different coloured texts: black and purple. This creates a bit of variety instead of it all being just one colour which could look quite dull. Number two is the contrast between the brightly coloured illustrated graphic and the simple pink background. And finally number three shows the contrast between the size of fonts.

Then I looked at repetition. Number one shows the repetition of the illustration. Number two shows the repetition of the same typeface, this means that it is a concording typeface.

Next I looked at alignment. Number one is the centre line of the flap. Number two shows the top and bottom of the illustration. Number four and five show that everything is in line on the left and right of the flap, and finally number six shows the top of the graphic. Unfortunately the full book cover didn't fit on my scanner completely otherwise I would have highlighted the bottom of the illustrated graphic aswell.

Finally I looked at proximity. I highlighted the pieces of text that were in close proximity so should be read together.































Right flap

  Looking at contrast again, number one shows the contrast between the bright orange illustration and the pale pink background. Number two shows the contrast between the red and white decorative circles. Number three shows the contrast between the coloured dots and the purple compared to the orange frame surrounding it. Finally, number four shows the contrast between the pale pink background and the dark purple text.

Next, I labelled repetition. Number one is the repetition of the circles which surround the image of the author. Number two is the repetition of the orange and purple illustration, number three is the repetition of the colour orange. Finally, number four is the repetition of the sans serif typeface.

I then labelled the alignment. Number one is the centre alignment, this goes straight down the middle of the image of the authors face. Number two and three show that everything is in line. Number four and five show the top and bottom alignment of the first paragraph of text. Number six and seven show the top and bottom alignment of the second paragraph.

Then for proximity. I simply highlighted the pieces of text that were in close proximity so should be read together.































Spine

Looking at contrast, I labelled number one because of the contrast in the different sizes of type especially the book title and authors name compared to the piece of text at the bottom of the spine. I also labelled number one because of the different colours of each of the pieces of text. Number two shows the difference in the two shades of pink (the pale pink background and the hot pink book title).

Next, I labelled repetition. I labelled number one because although they are different shades of pink, the colour pink is still repeated. Next, I labelled number two because all the pieces of text are in a sans serif typeface.

Then I labelled alignment. Number one is the centre line and as you can see it goes straight through the middle of each piece of text. Numbers two and three show that the text is in line with eachother on both left and right sides.

Finally, I highlighted proximity. As it was just the spine it was obvious what was in close proximity.